CAPABILITY TRAINING
Group Training
FMCG Commercial, Sales & Marketing Essentials
A group training course jam packed with intel and key skills to set you up for success!
Session 1 | Proposition
Refining Your Proposition
Learn what makes a winning FMCG proposition, then check and refine yours to maximize success.
Part 1 | Consumer Positioning
Discuss the elements of a successful brand and product.
Part 2 | Customer Positioning
Understand the basics of retail category strategy; how a category is structured, what a category manager is looking for, how to position your brand to get ranged & sell.
Session 2 | Commercials
Knowing Your Numbers
Learn what it costs to win in retail and how to manage your pricing to maximize revenue & profitability.
Part 1 | Channel Pricing
Learn about channel pricing and how to optimize your pricing to maximize your revenue.
Part 2 | Value Chain
Review the costs to get your product to market; retailer margins, promo costs, distributor/sales agents, marketing investment. Learn about nuances by market, channel, customer.
Session 3 | Marketing
Convincing Your Consumer
Learn the elements of a robust marketing plan. Allowing you to develop/refine your own to better influence your consumers.
Part 1 | Strategy
Learn about consumer segmentation, targeting, positioning and objective setting.
Part 2 | Tactics
Discuss the different types of marketing activities and how they can be used to deliver a comprehensive plan to achieve your objectives.
Session 4 | Selling
Influencing Your Customer
Learn how to influence your customer, get ranged and achieve sell through.
Part 1 | Customer Engagement
Learn how to approach your customer for maximum impact from the very first contact.
Part 2 | Sales Presentation
Learn how to structure your sales presentation, what content to include and how to present for maximum impact and results.
Time - 16hrs of class time Dates - next course 8-14th June ‘25 Location - Online Cost – Standard Rate $1,600* +GST per person
* This workshop is registered in NZ with the RBPN. To explore if your business may be eligible for support (funding) get in touch!
FMCG Essentials Course | Erin Todd | Founder, Baron Hasselhoff’s
“Literally essential! If you are in the food manufacturing business & want to get into supermarkets.”
FMCG Essentials Course | Campbell Buchanan | Business Development Manager, Gropak.
“Anyone trying to develop an FMCG strategy should attend this course It’s also a great option for anyone looking to refine their Commercial, Sales or Marketing skills relevant for the FMCG industry.”
FMCG Essentials Course | Natalie Jones | Founder, Smidge Suncare.
“The course was exactly what I needed. I have implemented what I learnt already! So needed, thanks so much.”
FMCG Essentials Course | Angela McFarlane | Owner, Wests 1876.
“Anna was great to work with. It really helped us understand how we approach supermarkets when wanting to get new products into them. The course gave us the tools to do this. Very valuable.”
FMCG Essentials Course | Nicola Ryan | Founder, Cabela.
“This course has given me the facts, clarity and skills to see the path ahead. It's 100% what I needed at this stage of my business. Anna is a wealth of knowledge.”
FMCG Essentials Course | Vinnie Thavanayagam | Co-Founder, New Brand Launching Soon
“A very good course! Anna is a great facilitator with excellent knowledge and skill sets, highly recommended.”
One 2 One Training
Tailored Commercial, Sales & Marketing training to close skills gaps and unlock potential growth faster.
Commercial
Growth Strategy
What is the best way to grow our business and how do we do it?
Commercial Modelling
What revenue and margin by market/channel/customer do we need to become profitable? What cash/investment is required to get there and when?
Value Chains (Product P&Ls)
What margins do retailers, distributors, sales agents need by channel by market?
Sales
Sales Strategy
What’s the best way to sell to our consumer by channel and market? Direct or Distributors? Sales Agents? Who & How?
Price Strategy & Modelling
What pricing will give the best chance of ranging, and sustainable growth?
Presentations & Pitches
Retailers | Distributors | Investors
What information to include and how to present for max. impact?
A winning presentation to get your results.
Marketing
Brand Strategy
Is there a gap in market X? How to position our brand to own the space?
Product & Range Strategy
What product(s), features & benefits will have the greatest chance of success in channel X & customer Y?
Marketing Plan
How do we tell consumers about our brand & products? What do we say?
1:1 Training | Emma Arvidson | Co-Founder, Teiny
“Jana’s been such an asset — seriously grateful for everything she’s brought to the table. She’s amazing at what she does, especially when it comes to growth strategy and commercial modelling training.”
1:1 Training | Alice Shopland | CEO & Founder, Angel Food
“Anna broke the planning process down into easy chunks for me and removed the mystery!”
1:1 Training | Kristy Hunter | Co-Founder, Good Change
